Experimental Jetset’s interview reveals a design philosophy rooted in post-punk subcultures, where collaboration replaces hierarchy and design becomes a form of cultural resistance. Their rejection of traditional studio models in favor of a “rock band” dynamic, small and deeply personal, was especially thought-provoking. It challenges the notion that professionalism requires rigid structure, suggesting instead that creativity flourishes in fluid, collective environments. I was struck by their view of post-punk as a “meta-influence,” a lens through which they reinterpret historical movements, such as Constructivism. This idea reframes design not just as aesthetic output but as ideological practice. Their critique of neoliberalism’s impact on Dutch design, shifting from public service to branding, felt timely and urgent. Yet, their optimism about young designers reclaiming public space was inspiring. Quoting Gramsci, they embody a balance of realism and hope: “Pessimist of the mind, optimist of the will.” It’s a call to design with purpose, not just polish.
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